The importance of creativity (& 5 tips!)

Lately, I’ve been dreaming of my very own studio to work in. I imagine an old industrial building with lots of light and big spaces. I have my library with all my books, a reading space, a ‘playground’, a space where I can have people over for tea, and two big working surfaces in two corners: one for my computer and one to tinker. Am I an artist? I don’t think so. Am I a creative person? Of course I am. Deep down, we all are.

When I look up ‘creativity‘ in the Cambridge Online Dictionary this is what I get: the ability to produce original and unusual ideas, or to make something new or imaginative. 

I come up with new ideas all the time and I’m sure you do as well. In the book Big Magic, author Elizabeth Gilbert talks about how ideas can fly by and you have to tap into them and make it happen. Ideas are common good, implementation is everything! That’s tricky, right?

Creativity also stands for untapped potential. It’s that thing you want to do at work, but you’re afraid of what people might think. It’s your hobby you kind of want to put on Etsy – but tomorrow. It’s that start-up you’ve been thinking about for years. Or it’s the topic of an article you want to write that pops into your head while you’re under the shower but you never bother to write it down. These are all imaginative things. You need your imagination.

But what if you’re running low on creativity? How can you fire it up again? Here are some tips:

  1. Make a life-mindmap or collage. Don’t just focus on work or one aspect of your life. Include everything that interests you. Yes, it’s allowed.
  2. Think negative. Whut? That’s right. Try to turn everything that’s blocking you, upside down. Can’t find inspiration for your next book? Try to think about what you definitely DON’T want to write about.
  3. Do nothing. And I mean nothing. It’s pretty hard to find creativity. Usually, it kind of implodes like popcorn! The Greek scholar Archimedes shouted Eureka! from his bath tub. And Newton thought about gravity by watching an apple fall from a tree. That means you have to relax in a bath tub. And just watch a tree! Stop googling ‘creativity’. In fact, stop reading this!
  4. Do something good. When you’re trying to solve a problem, you’re being creative. Find out what really irritates you or which problem hurts you the most and find an easy solution.
  5. Watch children. Children are creativity-royalty. Just go and watch them (and preferably not in a creepy way). Go to a trampoline park with your niece or build a giant Lego house with your son. You’ll get it.




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